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Top Articles Taking Advantage Of Shifts In Consumer Culture And Technology [2012-01-17] The world of business is always changing, particularly for businesses that market themselves directly to consumers. In the coming year we'll see some old trends gain more steam while new trends pop up to revolutionize the world of online commerce. Below are five trends you can use to take advantage of shifts in consumer culture and technology. Are Your Blog Comments Published? [2011-12-22] Ever wonder why you sometimes leave comments on blogs, but find they are not published? Is Your Business On Google+? [2011-12-12] This is the era of social media marketing, and Google+ is the place to be. If you are representing a big brand or are trying to promote a small and medium enterprise, in both cases Google+ business page can prove instrumental in driving traffic to your site. If you want to increase your search visibility, want to reach to a targeted audience and want to do online brand control - then you must create a Google+ business page. Grow Your Business With These Tips [2011-12-09] I have some really useful marketing and business development ideas to share with you today. Your Customers Are Waiting For You To Engage [2011-11-22] Dave Peck is the author of Think Before you Engage, a new book that guides readers through 100 questions to ask before starting a social media marketing campaign. He asked me to write the foreword and as a friend and neighbor, I of course said yes. But, the only condition was that upon publishing, I could share the foreword with you here… Attracting Users to Your Website [2011-11-04] You've likely heard of the movie, Jerry Maguire, with its famous line, "You had me at hello." Jerry Maguire was luckier than web sites we find in search engines. Many web sites don't attract user devotion at the first word, let alone after scanning the home page. Keeping Your Copywriting Trim [2011-10-14] You've probably read about the idea of keeping your copy 'tight'. Benefits Of Offering A Guarantee [2011-09-28] When it comes to deciding whether to offer a guarantee or not, most people's thought process goes something like this… What Every Paid Search Marketer Needs To Know About Google +1 [2011-09-14] Everyone is talking about Google +1. We've talked about it for SEO and personalized results, but did you know Google +1 could impact your paid search tactics? Straight from SMX Advanced, Matt Van Wagner leads Mathew Guiver, Benjamin Vigneron, and Joshua Dreller as they spill the secrets and propose future changes in "What Every Paid Search Marketer Needs to Know About Google +1." Google+ and the Potential Impact on SEO [2011-08-25] Although you can only join by invitation at this point, you've no doubt heard of Google+, Google's latest attempt to join (or, in time perhaps, completely overtake?) Facebook and Twitter as a must have social networking tool. In the months before Google+ was launched, Google also began implementing the "+1" button as a usable option for users to signify that they enjoy a particular site or page in an attempt to gather as much raw data as possible about the popularity and social value of sites and content before Google+ was rolled out for the masses. Preceding the Google+ and +1 button was the introduction of real time search, which was able to incorporate search results from Twitter, blogs and Facebook. Google, it would appear, is realizing the immense value of social media and the impact of social media on web search. Why Writing Effective Content for Your Website Is So Different [2011-08-05] As an entrepreneur, the most important part of getting a Website or blog site that actually drives leads, grows your list and/or makes sales is planning. The next most important part of your Website is the content, or copywriting. Google + Adding Value To Your Businesses? [2011-07-15] Within less than a month into the launch of Google + project, it seems like everyone these days wants to get on it. It has seen a mind blowing 10 million users already and growing by the second as we speak. At the rate it is going, it seems a great possibility that it will get at par with Facebook soon Inspiring Ideas For Your Business And Personal Life [2011-06-29] I first met Derek Sivers at the Business of Software conference. I'd heard about him, but I hadn't actually met him. Monitoring Relationship Status [2011-06-10] Growing a business these days is really about managing relationships. Getting The Most Out Of Twitter [2011-05-20] As a self-confessed Twitterholic, I'm always on the lookout for great advice on how to get the most out of the social media revolution that is Twitter. Send Share or Like Facebook Is Getting It Right [2011-05-04] Last week Facebook added some new tools to its public sharing toolbox and is aggressively whittling away at one of the most vexing issues in the social network world - unfiltered sharing. Does Your Content Have a Purpose? [2011-04-18] There is one formula that is ingrained in the minds of many internet marketers and internet businesses out there: Employee Incentive Programs: When Reward Programs Attack! [2011-04-06] Have you ever tried to create an employee incentive program and had it backfire on you? If so, you may appreciate this story: A man was out fishing on a quiet lake, surrounded by a large number of lily pads. He noticed a big bullfrog sitting on one of the lily pads right next to his boat. Suddenly, a water snake slithered up and snapped up the bullfrog in his mouth. Jerry Moore v. John Hoff: Legal consequences for bloggers [2011-03-21] For bloggers, legal matters are usually not an issue that's top-of-mind. That's because, for most, we just don't write about anything that's inflammatory enough to get someone's undies in a bunch. Sure, some bloggers get fired up from time to time, but very few blogs attack specific people-at least to the level that requires legal action. How To Integrate SEO And Social Media [2011-03-09] There's a recent surge in the business press about incorporating social media and search or basically a more holistic approach to natural search optimization. While many popular biz pubs are catching on, bloggers and consultants like the team at TopRank Marketing have been covering the topic for a while. Increase Your Organic Traffic By Adding A Question And Answer System [2011-02-25] I've been taking an in-depth look at Answerbase.com. It is an easy to use, yet powerful, question and answer platform that can be integrated into your existing site without the having to write any of the code yourself. How To Make Your Site What Users Want [2011-02-07] The complete title of this session is Understanding User Intent: Using Segmentation to Serve Up the Optimal Website Experience. Our presenters this afternoon are Becki Dilworth of Bridgeline Digital and Chris Hachey of PODS Enterprises. Are You Ready To Solve A Crisis? [2011-01-28] What constitutes a crisis? Discovering that someone has left a review saying they saw a mouse at your restaurant is certainly disconcerting. But is it a crisis? No. The social media monitors in your organization need to have a mutual understanding of what is a real crisis and what the subsequent escalation procedures are. Google's Hotpot Helps Users Rate And Recommend Places [2011-01-12] Finding reviews of different places can be very helpful for people in general. Especially when its something new that they are trying out for the first time, such as a restaurant, or a mechanic. You can easily search Google to find reviews for different places, but the results are not always useful for your situation. The Goal Setting Differences Between Men And Women [2010-12-29] A new study by top-rated provider of goal-setting training, leadership training, employee surveys and e-learning, Leadership IQ, describes how men and women approach and achieve goals in very different ways. the findings are very thought provoking, and very likely to spark some lively discussion and debate from both men and women. |
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