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Top Articles Amplifying Core SEO Objectives With Social Media Tactics [2009-06-30] Earlier this week I gave a presentation on the intersection of SEO, online PR and social media to a great mix of people (mostly agencies) at a SEMPO Arizona event. The SEO/PR/Social topic is an interesting mix due to the convergence that's been happening over the past 2-3 years and of course, because it's the essence of what we've been doing at TopRank. Optimizing Your Landing Page To Build Instant Confidence [2009-06-16] In most cases, getting people to visit your website takes time and money. Unless you have a popular site with built-in traffic, you are probably counting on offline advertising, pay-per-click, search engine optimization to bring people to your online business presence. How To Track Your Niche And Brands In Twitter [2009-05-28] Everyone it seems is hanging out on Twitter and sharing their links and tweeting about not only the latest news and gossip, but they're also talking about everything from aplusk to #unfollowdiddy Pay Per Click Practices To Avoid [2009-04-30] Pay per click advertising has the ability to not only increase traffic to your site, but also increase the knowledge you have of your market. It can very quickly put money in your pocket or very quickly take it out. Knowing And Targeting Your Audience [2009-04-08] I recently gained a Twitter follower named Gaming873. Now, don't get me wrong, I like gaming and everything, but I am not a gamer, per se. I might have at some point in time Twittered something about some video game, or possibly the word "game," but that doesn't mean that I am by any means a "gamer." So, I ask you Gaming873, why are you following me? Do you care what I have to say? And for that matter, what are you doing to engage others who might be interested in gaming? Oh, nothing? That's cool. Keep it up. Turning Social Networking Into A Loyalty Promotion Powerhouse [2009-03-18] Here are several excerpts from an excellent post by Louis Columbus, with Cincom Systems, Social Networking Has Nailed Customer Satisfaction, Next Stop- Loyalty: Learning What The Canonical Tag Can Do [2009-02-27] A while back you might recall that we talked about fixing duplicate content on your website and how duplicate content can have a direct impact on your website's ability to rank well in the search engines. The new canonical tag is a new effort by the search engines to help us fix duplicate content on our websites. Increasing Your Sites Level Of Exposure With SEO [2009-02-06] Unlike traditional media buying, where placement is guaranteed, SEO can appear to be hit and miss. This is because SEO is a strategic process, whereby the SEO will align your site with the often cryptic requirements of the search engines, with the intent of gaining higher visibility for your site in search listings. Optimization Tips For Large Scale Projects [2009-01-22] It is not just about Microsoft.com or Msn.com that have an infinite number of URLs, infact a lot of sites are have unlimited URLs. So the question that now arises is how to optimize big sites? Value Can Still Be Found in Keyword Ranking Reports [2008-12-31] In Mike Grehan's New Signals to Search Engines he highlights how personalization, social media, and universal search may help move search beyond text and links. Has Your Site Failed to Achieve Critical Mass? [2008-12-08] A couple years ago I helped a friend set up a website, and tried to teach them SEO, but they never really took it to heart. Their page titles are not that descriptive, and their writing typically aims to be clever rather than direct. They have published just over 100 pages of content. I built a few links for them to help get them going, but their site has failed to achieve a critical mass. Over the last year their traffic has been precisely flat with about 20 unique visitors a day. It is hard to monetize a traffic stream that small. Steps To A Successful Social Media Marketing Campaign [2008-11-14] Coming up with a successful social media marketing campaign isn't much different from constructing a skyscraper. The steps involved aren't much different either: Think Greener When Building Links [2008-10-21] This is the first post about thinking greener when building links. This post is about understanding different types of links plus when and why the different types of links will be important depending on what type of site you are building links for. The second post, to follow, will be about the three "R's" of link building: Reduce, Reuse and Recycle links. Optimize Your Images For Search [2008-09-26] Last week I covered some unique strategies for optimizing your Video content, so this week I decided to follow up with techniques to optimize your images for search engines. Get Early Access to Windows Live Video Messages [2008-09-05] EARLY ACCESS TIP: On September 9th, 2008 Microsoft will be officially launching its free video email solution called "Windows Live Video Messages" which is supposed to allow users to freely send secure video messages to friends simply and easily using a web cam. Using Text Surrounding Links for SEO [2008-08-14] This is search engine optimization tip number twelve in our continuing series of tips from search engine optimization company Vizion Interactive. All of our search engine optimization tips are very specific, should not take a long time to fix (or to check to see if you are following the search engine optimization best practices), and will be rather "short and sweet" and directly to the point. Make Sure You Are Converting Users [2008-07-25] Whether you're redesigning your website or starting from scratch, you need to make sure that whatever you have online is converting users. The Future of Internet Domain Names [2008-06-27] Just when you thought Internet domains reached the end of their real estate, the ruling body over Internet domains decided to relax rules on major domain names like .com, .net, org, .uk and others. PageRank Sculpting Is Not For Everyone [2008-06-06] PageRank (PR) sculpting has popped onto the radar of most online marketers over the last few months and it has become a controversial topic. Using Content as a Link Building Strategy [2008-05-09] HP can spam the hell out of Google and Google engineers are afraid to do anything about it because they do not want to lose the associated AdWords ad budget. But if you follow HP's strategy it is called spam - and a Google engineer will smile while killing your site. It's just business. Using Links Can Help Your Search Engine Visibility [2008-04-11] Rich, I read somewhere that links help your search engine visibility. I've created plenty of links from my site, but I'm not noticing any better search engine results or increased traffic. What gives? --Linking in Lisbon Think Like A Savvy Investor [2008-03-14] I was talking to a marketing leader about his 2008 strategy and he brought up some concerns he had about the economy and its potential impact on him and others. Can you blame him? Making Internet Marketing Vital [2008-02-08] I often write about what to do in the face of management who just don't "get" Internet marketing-a whole chapter in Do It Wrong Quickly is devoted to helping your organization adapt-but I am noticing a more subtle problem emerging. Site Redesigns - Search Engine Pitfalls & Remedies [2008-01-11] After a couple of beers and a bit of soul searching on the web planning front my SEO specialist friend and I noticed that many businesses that have new websites aren't aware of the effects changing of host servers and web page names can have on their search engine ranking. Google: Keyword Density Shouldn't be This Important [2007-10-09] I'm talking about the Dutch SERPs at the moment. Google has been getting better and better at recognizing synonyms, plurals and singles etc in Dutch, and a few other European languages too. |
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