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Top Articles Tools To Help Stay Focused On Social Media [2010-02-19] Amazingly, it seems like there's more social media tools than Jonas brothers, with the gap growing every day. I don't feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what's out there and what's worthwhile. What Ranks Tweets In Google's Real Time Search? [2010-02-02] In 2009, Google struck a deal with Twitter, rumored at $15 million, to integrate tweets into keyword related Google searches. And last month, Google also integrated real-time search technology to surface blog posts and news content as they hit the Web - dramatically improving the previous five to 15 minutes its spiders would take to crawl the Web. Online Marketing Advice From SES Chicago 2010 [2009-12-11] Here we are near the end of 2009 and at the last Search Engine Strategies conference of the year. While many conferences are down in attendance, SES Chicago actually beat last year's numbers by about 100, according to Matt McGowan, VP, Publisher & Head of US at Incisive Media, the company that owns SES. Google Announced New Hierarchy To Explain Search Results [2009-11-20] While Google made the announce of their new inclusion of site hierarchy to help searchers understand the context of a search result more clearly on Tuesday, it also stated that this will be seen globally over the next few days. The Core Differences In News Feeds On Twitter And Facebook [2009-10-27] Facebook yesterday turned on a bunch of new features on its news feed (here is TechCrunch's writeup of the new features). It looks a lot more like FriendFeed, even though Facebook claims that the FriendFeed team didn't work on these new features. Building SEO Friendly URLs [2009-10-08] This is SEO tip number 31 in Vizion Interactive's continuing series of Search Engine Optimization tips. All our search engine optimization tips are meant to be specific in nature, they will not take that long to review, and are directly to the point. This search engine optimization tip has to do with using URLs that I like to call "SEO Friendly". Using SEO To Its Fullest Potential [2009-09-23] When performing SEO on a site there are literally an endless number tactics, strategies, changes and combinations that can be implemented to help you achieve search engine rankings. Google alone analyzes hundreds of different factors, all to varying degrees, when determining how it ranks pages in the SERPs. Once you get outside the realm of looking only at achieving search engine rankings, a near infinity of factors come into play as you look for ways to improve traffic, draw targeted visitors and improve conversion rates. Getting Better Website Feedback Through Audits [2009-09-02] In the past I have expressed some skepticism about the free website reviews that are available. Another aspect of this topic came to mind when I took part in a website audit online chat hosted by David Harry via his Huomah SEO Blog. I suddenly realized that there is a world of difference between the words review and audit. Improving The User Experience On Your Website [2009-08-12] You don't have to be a website consultant to improve the user experience for your website. You just have to think like a new visitor. Every day we see sites that have been around for years, but continue to present information in a way that makes site navigation a mystery. Matching Your Site Host With Your Performance [2009-07-22] Today we conclude the three-part series on choosing a web host provider. In Part I we looked at the cost factor as well as up-time guarantee claims from web hosting companies. In Part II we discussed a number of other factors that can mess with your site's performance in the search engines such as speed, bandwidth, server load monitoring, space as well as other necessities such as email and security. Finally, we'll look at FTP accounts, control panel access, tech support and both free and in-house hosting options. Amplifying Core SEO Objectives With Social Media Tactics [2009-06-30] Earlier this week I gave a presentation on the intersection of SEO, online PR and social media to a great mix of people (mostly agencies) at a SEMPO Arizona event. The SEO/PR/Social topic is an interesting mix due to the convergence that's been happening over the past 2-3 years and of course, because it's the essence of what we've been doing at TopRank. Optimizing Your Landing Page To Build Instant Confidence [2009-06-16] In most cases, getting people to visit your website takes time and money. Unless you have a popular site with built-in traffic, you are probably counting on offline advertising, pay-per-click, search engine optimization to bring people to your online business presence. How To Track Your Niche And Brands In Twitter [2009-05-28] Everyone it seems is hanging out on Twitter and sharing their links and tweeting about not only the latest news and gossip, but they're also talking about everything from aplusk to #unfollowdiddy Pay Per Click Practices To Avoid [2009-04-30] Pay per click advertising has the ability to not only increase traffic to your site, but also increase the knowledge you have of your market. It can very quickly put money in your pocket or very quickly take it out. Knowing And Targeting Your Audience [2009-04-08] I recently gained a Twitter follower named Gaming873. Now, don't get me wrong, I like gaming and everything, but I am not a gamer, per se. I might have at some point in time Twittered something about some video game, or possibly the word "game," but that doesn't mean that I am by any means a "gamer." So, I ask you Gaming873, why are you following me? Do you care what I have to say? And for that matter, what are you doing to engage others who might be interested in gaming? Oh, nothing? That's cool. Keep it up. Turning Social Networking Into A Loyalty Promotion Powerhouse [2009-03-18] Here are several excerpts from an excellent post by Louis Columbus, with Cincom Systems, Social Networking Has Nailed Customer Satisfaction, Next Stop- Loyalty: Learning What The Canonical Tag Can Do [2009-02-27] A while back you might recall that we talked about fixing duplicate content on your website and how duplicate content can have a direct impact on your website's ability to rank well in the search engines. The new canonical tag is a new effort by the search engines to help us fix duplicate content on our websites. Increasing Your Sites Level Of Exposure With SEO [2009-02-06] Unlike traditional media buying, where placement is guaranteed, SEO can appear to be hit and miss. This is because SEO is a strategic process, whereby the SEO will align your site with the often cryptic requirements of the search engines, with the intent of gaining higher visibility for your site in search listings. Optimization Tips For Large Scale Projects [2009-01-22] It is not just about Microsoft.com or Msn.com that have an infinite number of URLs, infact a lot of sites are have unlimited URLs. So the question that now arises is how to optimize big sites? Value Can Still Be Found in Keyword Ranking Reports [2008-12-31] In Mike Grehan's New Signals to Search Engines he highlights how personalization, social media, and universal search may help move search beyond text and links. Has Your Site Failed to Achieve Critical Mass? [2008-12-08] A couple years ago I helped a friend set up a website, and tried to teach them SEO, but they never really took it to heart. Their page titles are not that descriptive, and their writing typically aims to be clever rather than direct. They have published just over 100 pages of content. I built a few links for them to help get them going, but their site has failed to achieve a critical mass. Over the last year their traffic has been precisely flat with about 20 unique visitors a day. It is hard to monetize a traffic stream that small. Steps To A Successful Social Media Marketing Campaign [2008-11-14] Coming up with a successful social media marketing campaign isn't much different from constructing a skyscraper. The steps involved aren't much different either: Think Greener When Building Links [2008-10-21] This is the first post about thinking greener when building links. This post is about understanding different types of links plus when and why the different types of links will be important depending on what type of site you are building links for. The second post, to follow, will be about the three "R's" of link building: Reduce, Reuse and Recycle links. Optimize Your Images For Search [2008-09-26] Last week I covered some unique strategies for optimizing your Video content, so this week I decided to follow up with techniques to optimize your images for search engines. Get Early Access to Windows Live Video Messages [2008-09-05] EARLY ACCESS TIP: On September 9th, 2008 Microsoft will be officially launching its free video email solution called "Windows Live Video Messages" which is supposed to allow users to freely send secure video messages to friends simply and easily using a web cam. |
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