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Top Articles Growing Your Traffic Through The Facebook Market [2010-07-30] With Facebook serveing more than 40 billion ad impressions each month, that means there are unlimited impression spots waiting for your brand to join the facebook market of potential clients or customers. The best news about that fact, that number is only going up. Post Your Content Over Multiple Publishing Platforms [2010-07-16] Wouldn't it be great if you become one of the first publishers of magazines exclusively for iPad, or become a big time sensation in the blogging world with your tiny iPhone? Publisha can make these visions come to life. Building Your Links Structure For SEO Crawlers [2010-06-25] Search engines needs to see content in order to list pages in their massive keyword indices database. Search engine bots needs to be able to crawl the link structures. The spiders needs to be able to find the pathway of a website. Social Search Engine Relationships Open New Marketing Opportunities [2010-06-09] Adding real-time search and social search to the mix in the search engine world has created a number of new opportunities for marketers that want to do a better job of reaching customers. Companies Must Be Open To Trying New Things [2010-05-21] In this blog, I've been talking about creating "Wow" experiences for customers. In today's Search Insider column, I talked about how technology may bring us full circle to our core purpose and more intimate relationships with our customers. The two ideas are really aligned. Google Begins To Phase In Their New Keyword Tool [2010-05-05] Anyone familiar with keyword research for paid search knows that estimating traffic is one element that can influence what keywords or keyword phrases to target (budget, bid price also play a factor of course as well as a host of other information.) Optimizing And Organizing Your Facebook Fan Page [2010-04-23] Last week I talked about how important a content strategy is for your fan page. This week I'm going to take that one step further by taking a look at your current tab structure, and how to best optimize and organize the tabs that exist on your Facebook fan page. How Paid SEO Ranking Firms Work [2010-04-02] Who is going to pay to tell people that they are good enough and their lives are fine as they are? A fundamental truth of advertising is that advertising the truth usually isn't very profitable - which is why there is lead generation, affiliate programs, public relations, negative billing options, small print, bogus medical research, and so on... ;) Will Republishing Content Hurt Your SEO Ranking? [2010-03-12] We like to tell ourselves that blogs are this breathtakingly new way of communicating with customers unlike anything we've ever seen before. And, to some extent, that's true. But if you are a veteran of electronic or even paper newsletters, I'll excuse you for not being so bowled over. Tools To Help Stay Focused On Social Media [2010-02-19] Amazingly, it seems like there's more social media tools than Jonas brothers, with the gap growing every day. I don't feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what's out there and what's worthwhile. What Ranks Tweets In Google's Real Time Search? [2010-02-02] In 2009, Google struck a deal with Twitter, rumored at $15 million, to integrate tweets into keyword related Google searches. And last month, Google also integrated real-time search technology to surface blog posts and news content as they hit the Web - dramatically improving the previous five to 15 minutes its spiders would take to crawl the Web. Online Marketing Advice From SES Chicago 2010 [2009-12-11] Here we are near the end of 2009 and at the last Search Engine Strategies conference of the year. While many conferences are down in attendance, SES Chicago actually beat last year's numbers by about 100, according to Matt McGowan, VP, Publisher & Head of US at Incisive Media, the company that owns SES. Google Announced New Hierarchy To Explain Search Results [2009-11-20] While Google made the announce of their new inclusion of site hierarchy to help searchers understand the context of a search result more clearly on Tuesday, it also stated that this will be seen globally over the next few days. The Core Differences In News Feeds On Twitter And Facebook [2009-10-27] Facebook yesterday turned on a bunch of new features on its news feed (here is TechCrunch's writeup of the new features). It looks a lot more like FriendFeed, even though Facebook claims that the FriendFeed team didn't work on these new features. Building SEO Friendly URLs [2009-10-08] This is SEO tip number 31 in Vizion Interactive's continuing series of Search Engine Optimization tips. All our search engine optimization tips are meant to be specific in nature, they will not take that long to review, and are directly to the point. This search engine optimization tip has to do with using URLs that I like to call "SEO Friendly". Using SEO To Its Fullest Potential [2009-09-23] When performing SEO on a site there are literally an endless number tactics, strategies, changes and combinations that can be implemented to help you achieve search engine rankings. Google alone analyzes hundreds of different factors, all to varying degrees, when determining how it ranks pages in the SERPs. Once you get outside the realm of looking only at achieving search engine rankings, a near infinity of factors come into play as you look for ways to improve traffic, draw targeted visitors and improve conversion rates. Getting Better Website Feedback Through Audits [2009-09-02] In the past I have expressed some skepticism about the free website reviews that are available. Another aspect of this topic came to mind when I took part in a website audit online chat hosted by David Harry via his Huomah SEO Blog. I suddenly realized that there is a world of difference between the words review and audit. Improving The User Experience On Your Website [2009-08-12] You don't have to be a website consultant to improve the user experience for your website. You just have to think like a new visitor. Every day we see sites that have been around for years, but continue to present information in a way that makes site navigation a mystery. Matching Your Site Host With Your Performance [2009-07-22] Today we conclude the three-part series on choosing a web host provider. In Part I we looked at the cost factor as well as up-time guarantee claims from web hosting companies. In Part II we discussed a number of other factors that can mess with your site's performance in the search engines such as speed, bandwidth, server load monitoring, space as well as other necessities such as email and security. Finally, we'll look at FTP accounts, control panel access, tech support and both free and in-house hosting options. Amplifying Core SEO Objectives With Social Media Tactics [2009-06-30] Earlier this week I gave a presentation on the intersection of SEO, online PR and social media to a great mix of people (mostly agencies) at a SEMPO Arizona event. The SEO/PR/Social topic is an interesting mix due to the convergence that's been happening over the past 2-3 years and of course, because it's the essence of what we've been doing at TopRank. Optimizing Your Landing Page To Build Instant Confidence [2009-06-16] In most cases, getting people to visit your website takes time and money. Unless you have a popular site with built-in traffic, you are probably counting on offline advertising, pay-per-click, search engine optimization to bring people to your online business presence. How To Track Your Niche And Brands In Twitter [2009-05-28] Everyone it seems is hanging out on Twitter and sharing their links and tweeting about not only the latest news and gossip, but they're also talking about everything from aplusk to #unfollowdiddy Pay Per Click Practices To Avoid [2009-04-30] Pay per click advertising has the ability to not only increase traffic to your site, but also increase the knowledge you have of your market. It can very quickly put money in your pocket or very quickly take it out. Knowing And Targeting Your Audience [2009-04-08] I recently gained a Twitter follower named Gaming873. Now, don't get me wrong, I like gaming and everything, but I am not a gamer, per se. I might have at some point in time Twittered something about some video game, or possibly the word "game," but that doesn't mean that I am by any means a "gamer." So, I ask you Gaming873, why are you following me? Do you care what I have to say? And for that matter, what are you doing to engage others who might be interested in gaming? Oh, nothing? That's cool. Keep it up. Turning Social Networking Into A Loyalty Promotion Powerhouse [2009-03-18] Here are several excerpts from an excellent post by Louis Columbus, with Cincom Systems, Social Networking Has Nailed Customer Satisfaction, Next Stop- Loyalty: |
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