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10.21.08 Think Greener When Building Links  By Stephen Pitts This is the first post about thinking greener when building links. This post is about understanding different types of links plus when and why the different types of links will be important depending on what type of site you are building links for. The second post, to follow, will be about the three "R's" of link building: Reduce, Reuse and Recycle links. We all should be familiar with the numbering system that you will see on plastic materials inside of the recycle image (like above). Recently, I started looking at understanding the numbering system, it gives you insight into what your bag, bottle or toy is made of. Below are the numbers and the definition of the type of plastic with an example of the types of products that use the type of material:
1 DIR - Trusted Directories
Like PET plastics, trusted directories are durable and really necessary in our online society. Directories were the way to find other websites before search engines were available, but as we all know, like search engines, all directories are not all created equal. There are few truly trusted directories and yes, there are hindrances to entry. These hurdles to get past are usually either money, influence or time.
2 NDIR - Niche Directories
Like HDPE, the niche directories fill in the gaps for food storage, not quite as strong as PET but very durable and necessary for daily living. Good niche directories work to become a trusted directory eventually, however, they deal with a particular topic or area of concern. Now, I am not suggesting that you go and submit your website to every niche directory that you find, however, to be recognized as a valuable resource in your given vertical, you might want to be listed in the directories that are specifically targeting your vertical or niche. In the same manner, niche directories wouldn't be considered a trusted source if they didn't include the most relevant websites either. However, like the trusted directories, you will most likely have to pay to be listed.
3 QR - Quality Resources
Vinyl, like quality resources have so many applications everywhere. Quality resources are recognizable online and off. Websites that an average person would know as a reputable source of information like a government agency, news source or reference source. To be listed by a quality resource it may require a newsworthy act or offer a very important or valuable service or product.
4 NR - Niche Resources
Niche resources, just like LDPE, have valuable applications. These types of resources are relevant to a particular vertical and include quality sources of information on a particular topic. These can sometimes include quality resources if they have segmented their content into major verticals or niche areas for specific types of information. Many of these niche resources would be difficult to isolate because they will be different based upon the topical area. Like the quality resources, it might require a newsworthy act. Continue reading this article... About the Author: In-house SEO for a private travel company with great success. Has been influential in developing and building a niche travel directory and search engine. I enjoy learning and sharing information on my blog, SEOPittfall.com to others in an effort to build relevant, content driven websites with the user in mind. |
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