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05.28.09 How To Track Your Niche And Brands In Twitter  By
Bill Hartzer Everyone it seems is hanging out on Twitter and sharing their links and tweeting about not only the latest news and gossip, but they're also talking about everything from aplusk to #unfollowdiddy It seems as though every few minutes there's another "trending topic" on Twitter. So, how do you keep up with it all? How do you track your brand, your niche topic, your keywords, or even your own company name on Twitter? There are several different resources available to follow and watch the trends on Twitter. Of course, there's Twitter Search, but for many popular keyword phrases you just cannot get enough data to make it worthwhile. Some popular phrases, especially if they're trending topics on Twitter, get mentioned several times a minute, leaving you to think that they're hot topics right now but what about last week? Or even yesterday? As of this writing, Twitter only shows the top 10 trending topics. A lot more data exists out there, and luckily it's pretty easy to get ahold of. One of my favorites right now is Twist, which will show you a lot more than the top 10 trending topics, they'll show you the hot topics of the day and even of the week, which is pretty great stuff if you're a marketing, webstats, techno-geek like myself. 
If you're really innovative, and you crave all sorts of data about your keywords and your niche, or you want to see which keyword phrase is more popular than another one, you can search for something like this, which is a search for "seo, search engine optimization, and search engine marketing", to see which is more mentioned more often. What I particular find interesting is the chart below, which shows that "SEO" is incredibly more popular than the other phrases. I would bet it's because we're probably getting used to cramming words into smaller spaces, less than 140 characters, to be exact!  Continue reading this article. About the Author: Bill Hartzer manages the Search Engine Marketing and Social Media Marketing team at Vizion Interactive, a leading search engine marketing, social media marketing, and web design firm based in the Dallas, Texas area. Hartzer recently joined Vizion Interactive, where his vast experience in the both search engine marketing and social media marketing bolster’s Vizion Interactive’s already robust search engine marketing and social media marketing offerings. |
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