 |
 |
|
12.11.09 Online Marketing Advice From SES Chicago 2010  By
Lee Odden Here we are near the end of 2009 and at the last Search Engine Strategies conference of the year. While many conferences are down in attendance, SES Chicago actually beat last year's numbers by about 100, according to Matt McGowan, VP, Publisher & Head of US at Incisive Media, the company that owns SES. There are many ways to get value from attending a conference but one that is especially important, and often overlooked, is the ability to connect with industry thought leaders and ask important questions. While roaming the sessions, exhibit hall and networking events at SES Chicago, I did just that and decided to use my trusty iPhone 3GS to capture some insights on what marketers should be focusing on or considering in 2010. Clearly, iPhone videos should be taken in bright light and close quarters, but these didn't turn out too bad and they include great tips ranging from online reputation management to measuring social media ROI to the importance of testing what's new but mastering the basics: First up is Muhammad Saleem, a social media maven that works with the Chicago Tribune. He's successfully built a tremendous social media profile as a "power user" on many difference services. Muhammad and I talked about what social media marketers should focus on for 2o10:  The rate at which social media and search intersect is mind boggling with the deals struck between Google and Twitter, Bing and Twitter, Bing and Facebook, Google and MySpace, etc. I talked with digital marketing guru Aaron Goldman of Connectual about his take on the future of search and social:  Continue reading this article. About the Author: Lee Odden is CEO of TopRank Online Marketing, a digital marketing and public relations firm in Minnesota that specializes in search, social and online PR consulting and training for companies worldwide. Odden has been cited for his internet marketing expertise over the past 10 years by the Economist, Forbes and U.S. News and contributed a chapter to the book, "Online Marketing Heroes" published by Wiley. For the past 5 years he has also been the editor of TopRank's Online Marketing Blog, a Technorati 100 favorite blog and one of the top marketing blogs according to Advertising Age. |
||||||||
| ||||||||||||||||
-- WebProNewsNL is an iEntry, Inc. publication -- iEntry, Inc. 2549 Richmond Rd. Lexington KY, 40509 © 2009 iEntry Inc.All Rights Reserved Privacy Policy Legal
|
