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02.19.10 Tools To Help Stay Focused On Social Media  By
Jay Baer Amazingly, it seems like there's more social media tools than Jonas brothers, with the gap growing every day. I don't feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what's out there and what's worthwhile. Also, at my social media speaking engagements hither and yon I'm often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Tweetdeck I use Tweetdeck for serious twitter sessions. I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. I do this only occasionally, however, as my friends/followers on each site don't have much overlap. Tweetie This extremely intuitive Mac-only app is my hour-to-hour choice for Twitter. It doesn't have the advanced functionality of Tweetdeck (such as cross-posting to Facebook), but it's so easy-to-use that it's my favorite Twitter app. It takes up a lot less screen real estate that Tweetdeck, and I always use Tweetie when conducting my live, Twitter 20 interviews. Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. Lifetime statistics, cross-posting, multiple accounts, etc. If you're serious about Twitter, this is a great app. It's a good choice for agencies, too. (Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally). If you really want to roll around in the possibilities, spend some time over at Laura Fitton's ( @pistachio) One Forty, the app store for Twitter.  Continue reading this article. About the Author: Jay Baer is a tequila-loving, hype-free social media strategy consultant and coach. An online marketing pro since 1994, he's worked with more than 700 companies, and 25 of the Fortune 1000. He's one of the world's most popular social media bloggers, creator of the 8-step Social Media Strategic Planning Process, and the Twitter 20 series of live Twitter interviews. He spreads his "think tools last, not first" message around the country like a digital dandelion, speaking to conferences, small groups, or passers-by. Check out his blog at Convince&Convert. |
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