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2009 Archive Online Marketing Advice From SES Chicago 2010 Here we are near the end of 2009 and at the last Search Engine Strategies conference of the year. While many conferences are down in attendance, SES Chicago actually beat last year's numbers by about 100, according to Matt McGowan, VP, Publisher & Head of US at Incisive Media, the company that owns SES. Date: 2009-12-11 Google Announced New Hierarchy To Explain Search Results While Google made the announce of their new inclusion of site hierarchy to help searchers understand the context of a search result more clearly on Tuesday, it also stated that this will be seen globally over the next few days. Date: 2009-11-20 The Core Differences In News Feeds On Twitter And Facebook Facebook yesterday turned on a bunch of new features on its news feed (here is TechCrunch's writeup of the new features). It looks a lot more like FriendFeed, even though Facebook claims that the FriendFeed team didn't work on these new features. Date: 2009-10-27 Building SEO Friendly URLs This is SEO tip number 31 in Vizion Interactive's continuing series of Search Engine Optimization tips. All our search engine optimization tips are meant to be specific in nature, they will not take that long to review, and are directly to the point. Date: 2009-10-08 Using SEO To Its Fullest Potential When performing SEO on a site there are literally an endless number tactics, strategies, changes and combinations that can be implemented to help you achieve search engine rankings. Date: 2009-09-23 Getting Better Website Feedback Through Audits In the past I have expressed some skepticism about the free website reviews that are available. Another aspect of this topic came to mind when I took part in a website audit online chat hosted by David Harry via his Huomah SEO Blog. Date: 2009-09-02 Improving The User Experience On Your Website You don't have to be a website consultant to improve the user experience for your website. You just have to think like a new visitor. Every day we see sites that have been around for years, but continue to present information in a way that makes site navigation a mystery. Date: 2009-08-12 Matching Your Site Host With Your Performance Today we conclude the three-part series on choosing a web host provider. In Part I we looked at the cost factor as well as up-time guarantee claims from web hosting companies. Date: 2009-07-22 Optimizing Your Landing Page To Build Instant Confidence In most cases, getting people to visit your website takes time and money. Unless you have a popular site with built-in traffic, you are probably counting on offline advertising, pay-per-click, search engine optimization to bring people to your online business presence. Date: 2009-06-16 How To Track Your Niche And Brands In Twitter Everyone it seems is hanging out on Twitter and sharing their links and tweeting about not only the latest news and gossip, but they're also talking about everything from aplusk to #unfollowdiddy Date: 2009-04-30 Pay Per Click Practices To Avoid Pay per click advertising has the ability to not only increase traffic to your site, but also increase the knowledge you have of your market. It can very quickly put money in your pocket or very quickly take it out. Date: 2009-04-30 Knowing And Targeting Your Audience I recently gained a Twitter follower named Gaming873. Now, don't get me wrong, I like gaming and everything, but I am not a gamer, per se. I might have at some point in time Twittered something about some video game, or possibly the word "game," but that doesn't mean that I am by any means a "gamer." Date: 2009-04-08 Turning Social Networking Into A Loyalty Promotion Powerhouse Here are several excerpts from an excellent post by Louis Columbus, with Cincom Systems, Social Networking Has Nailed Customer Satisfaction, Next Stop- Loyalty: You have to admire the social networking evangelists in industries that have high maintenance customer bases, but dove headfirst into the social networking pool anyway. Date: 2009-03-18 Learning What The Canonical Tag Can Do A while back you might recall that we talked about fixing duplicate content on your website and how duplicate content can have a direct impact on your website's ability to rank well in the search engines. Date: 2009-02-27 Increasing Your Sites Level Of Exposure With SEO Unlike traditional media buying, where placement is guaranteed, SEO can appear to be hit and miss. This is because SEO is a strategic process, whereby the SEO will align your site with the often cryptic requirements of the search engines, with the intent of gaining higher visibility for your site in search listings. Date: 2009-02-06 Optimization Tips For Large Scale Projects It is not just about Microsoft.com or Msn.com that have an infinite number of URLs, infact a lot of sites are have unlimited URLs. So the question that now arises is how to optimize big sites? Date: 2009-01-22 |
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