Optimization Tips For Large Scale Projects

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By Navneet Kaushal
Expert Author
Article Date: 2009-01-22

It is not just about Microsoft.com or Msn.com that have an infinite number of URLs, infact a lot of sites are have unlimited URLs. So the question that now arises is how to optimize big sites?

Jeremiah Andrick over at the Live Search Webmaster blog is offering wonderful tips for optimizing your large sites for search!

His first tip: Canonicalization/ Normalization. That means exposing URL per piece of content to the engines.

What's next? Have a look at some of the optimization related problems that can occur due to multiple URLs and the conversions that should be made: :

Add or remove the trailing /
- http://www.mysite.com/ to http://www.mysite.com

Remove the index or default
- http://www.mysite.com/default.aspx to http://www.mysite.com
- http://www.mysite.com/en/us/default.aspx to http://www.mysite.com/en/us

Avoid CamelCase - convert your text to lower case
- http://www.mysite.com/FooBar/ to http://www.mysite.com/foobar

Remove query string variables or rewrite to readable URLs
- http://www.mysite.com/downloads/details.aspx?FamilyID=ab99&displaylang=en to http://www.mysite.com/downloads/en/family/ab99

Remove Port Numbers
- http://www.mysite.com:8080/ to http://www.mysite.com

Avoid exposing secure HTTPS version
- https://www.mysite.com/en/us/ to http://www.mysite.com/en/us

Read all of Andricks' recommendations, click here.

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About the Author:
Nav is the founder and CEO of Page Traffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals.

Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here.