SEO Benefits

Aside from offering a Q&A service to your visitors, Answerbase provides you with an expertly created application that is effective at drawing organic site visitors. Here is how adding their service can increase your organic traffic;

The users ask questions and receive answers relevant to your site. Each of those questions is given their own web page. The question page has extensive on-page optimization such as a search engine friendly URL with keywords from the question included, as well as the correct use of titles and of descriptions. The continuous growth in the amount of questions asked by your visitors can lead to continuous growth in organic traffic back to your site.

New traffic to your site will result from long tail searches. Long tail traffic originates from the search engines on niche search phrases, with lower competition, typically lower search volume, and is two or more words in length.

An example is the broad search term of "widgets". Competition is high for widgets and so is the traffic volume. Now, assuming you have a user asking about "red widgets with shiny wheels", Answerbase's software makes it more likely that your site will appear when someone uses one of the search engines for "red widgets with shiny wheels".

With a little configuration, you can integrate the Answerbase service with your existing users with their Single Sign-On(SSO) implementation. You can also allow Answerbase to manage registration and login for you, where new site visitors can register the traditional method or choose to connect with Facebook, Twitter, or OpenID.

Regarding users, Answerbase rewards users through a point system. They are assigned points for asking and answering questions. The top users are displayed across the system and can also be displayed in a customizable "Expert Widget", helping to get your users into friendly competition with each other and strive for higher ranking. All of which benefits the site owner. There are also other widgets available to be adjusted to match your web site's look and feel, so you can easily integrate content into your existing site.

Social networking is also blended into Answerbase with the popular AddThis service as well as buttons to save question pages to Twitter, Facebook, MySpace and Google Bookmarks. When users share a link, they are exposing your content to their network of friends/followers. This facilitates the viral marketing of your content and as those links are clicked, the new visitors interact with the answers system and possibly participate to help generate even more unique content to help further increase your web site traffic.