In truth, yes some will take advantage, but it will be a very small percentage.

But offering a guarantee (especially a no quibble money back one) will offer you far more benefits that not offering one.

The advantages of a guarantee

There are so many internet scams about people have grown very suspicious of online retailers. They want to be sure their money is exchanged for quality goods that will meet their expectations.

When they buy from the High Street, they have their receipt and the ability to return to the same store should something go wrong. But on the internet, they aren't afforded that luxury and many companies make it difficult for the customer to get in touch with them when they experience a problem.

By offering a guarantee you will:

• Remove one of the many barriers to purchase. If someone can see you offer a money back guarantee, they know that if they are dissatisfied they can get their money back.

• Build trust - it won't make someone trust you unreservedly, but it will certainly help to build trust. It shows you are a genuine company that wants to give them great value.

• Stand out from the competition so if they are torn between your product and one of your competitor's, but they don't offer a guarantee, they'll more than likely go with you.

• Increase your focus on quality. It's only natural that you won't want to have to deal with complaints or demands for refunds, so you'll be even more focused on making your product the best it can be.

Why you should offer a guarantee

In a nutshell, you should offer a guarantee because:

• You could gain sales
• You'll build trusting relationships with your customers
• You'll be seen as a ‘good' business

Above it, it won't cost you anything to do.

At the end of the day, you are in business to provide your customers with the best product you can. If they are dissatisfied, it means you have failed to do this. So by offering a guarantee you will ensure you do everything in your power to be the best you can be.

Over to you

What's been your experience?

Do you offer a guarantee or did you decide not to?